Soup-to-nuts brand campaign for Chips Ahoy!
it takes ahoy! means to celebrate the breaking of tiny rules, which Chips Ahoy! does with their innovative products.
We brought ahoy! acts to life in all platforms—a live in-store stunt scared the hell out of consumers, TV featured mischievous cookie characters, and vines hashtagged #ittakesahoy encouraged social followers to create their own mischief.
Because it takes ahoy! to hand-set all of your headlines, we 3D-printed a font to provide the brand's visual language.
Adweek called the campaign "Really dumb and kind of perfect," which for me is as good as it gets!
Press: Archive, New York Times, Adweek, Fast Company, Today