Most wireless plans are overkill. You end up paying for data and features you don't need. We created over-the-top products to help drill this point home.
To take the story even further, we promoted a stroller called Latot (Total backwards), complete with its own infomercial, preroll ads and social media pages. Users were ultimately driven to a microsite where the stroller exploded and they were told, "If you think this is ridiculous, take a look at your wireless plan."
Press: Creativity, Adweek, Campaign, The Drum